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Branding the intranet

Toby Ward has written an article on branding the intranet. To quote:

Does this mean though that the intranet home page should look like the Internet home page? No it doesn't. It should not be a replication of the external site -- there should be some distinction. However, there is a fine line between replication and reinvention. If you adhere to corporate branding standards (I'm assuming you, like most organizations, have them) then there will be some consistency with the external website (e.g. colors) but it should be at a glance visually distinctive so employees know that the intranet is just for them.

Posted by jamesr on September 28, 2006 11:41 AM
Categories: Intranets