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Going my way? Don't get taken for a ride

Rahel Bailie writes about the process for selecting a CMS, using a vehicle metaphor. To quote:

To extend this metaphor, let's look at typical pre-purchase exercises. A couple setting out to buy a car responsibly will discuss, first and foremost, what they need the car to do. Ferry three kids to multiple lessons? A mini-van. Lots of camping trips? Four-wheel drive. Taking a boat to the lake? Eight cylinders, big engine, and a tow bar. They'll talk to the sales rep about their needs and see if their preliminary set of requirements can be refined: is there a better model that would suit them? They'll pile the children into the back seat and check whether the seats will work for the family road trips: can the kids see out the windows, or will they spend their time tormenting each other; is there room for kids to store keep-busy activities, and then reach them without taking off their seat belts? They'll check the safety rating and the average annual maintenance cost. They'll definitely take the vehicle for a test drive.

I have definitely commented in the past that I've seen more effort spent selecting a $20,000 car than a $500,000 CMS...

Posted by jamesr on September 18, 2006 09:34 PM
Categories: Content management