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Using site evaluations

Dorelle Rabinowitz has written about using site evaluations to communicate and engage with clients. Plenty of samples and examples are provided, and the whole article is strongly business-focused. To quote:

How do you prove your worth to clients in today's difficult economy? One of the tools in my arsenal that has proved tremendously effective is a website evaluation (or assessment). Performed as part of a sales proposal, a site assessment can help you speak knowledgeably about solutions to your potential client's problems. As part of a "discovery" phase of a project, it can help uncover opportunities for improvement. Additionally, it can serve as a benchmark to be tested against later in the design process. Because many clients understand ratings, site assessments early in a project can help you and your clients speak the same language, establishing a base vocabulary you can reference later when you do user research, personas, card sorts, and usability tests.

Posted by jamesr on January 19, 2003 04:23 PM
Categories: Information architecture, Usability & user-centered design, Web development

Comments

hello,

Posted by: upma on January 19, 2003 04:31 PM