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Global intranets - more on paths, strategies and global integration

Jane McConnell answers more questions about her models of global intranets, including how they evolve. To quote:

In my experience, the majority of USA companies who expand abroad do so by following the path started at point 2A. They "impose" their intranet structure in a natural way (passing through the 2B cookie cutter stage) as they grow gradually. They usually have a strong IT culture and a high degree of self-confidence or "we prefer what is invented here" and are thereby able to achieve the move to an integrated portal relatively easily.

European companies already have a strong sense of diversity, primarily coming from the geographical proximity of highly different cultures and ways of doing things. Personally, I have never seen the cookie cutter approach coming from a European headquartered multinational or global company.

Posted by jamesr on August 25, 2007 05:37 PM
Categories: Intranets