Three important benefits of personas
Jared Spool has written an article on the benefits of personas. To quote:
Personas are model users that the team creates to help understand the goals, motivations, and behaviors of the people who will use the interface. The persona represents behavior patterns, helping the designer understand the flow of the user's day and how the interface will fit into it.
The teams we interviewed used personas as a way to avoid the grounding problem. Instead of asking, "How would I use this system?" they asked, "How would Mary use the system?" They found their persona's (Mary) initial reference point instead of their own, making judgments about the design from the persona's point of view.
Posted by jamesr on May 24, 2007 08:08 PM
Categories: Usability & user-centered design
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