January 31, 2007

Eye gaze patterns while searching vs. browsing a website

Sav Shrestha & Kelsi Lenz have published results of research into eye gaze patterns on websites. To quote:

From this study we have replicated what Nielsen (2006) called the "F" pattern of viewing for a text-based webpage as shown in Figure 8. With a few exceptions, we also found the browsing task elicited this same "F" pattern though it was more dispersed than the search task. This pattern and the exceptions can be seen in Figure 9. The "F" pattern style of viewing does not seem to hold true while browsing or searching a picture-based webpage.

[Thanks to GUUUI.]

Posted by jamesr on January 31, 2007 10:09 AM
Categories: Usability & user-centered design

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