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The various approaches to evaluation & measurement

IBF has published a summary of my talk at IBF Live on "The various approaches to evaluation & measurement". To quote:

Some popular preconceptions about intranet evaluation came under fire in an entertaining and provocative keynote address by James Robertson at this year's IBF Live 2006 event. His central message was that intranet teams often evaluate and measure for the wrong reasons and without fully grasping what their intranet is for.

James, who is MD of the Sydney-based consultancy Step Two Designs and author of The Intranet Roadmap, argued that users will ultimately determine whether an intranet is successful. Even a perfectly designed and structured site will be useless if it does not provide the information and functionality they need. The key to usefulness is to view the intranet as a business tool, the effectiveness of which is measured in terms of outcomes, not activity.

Scroll down to the bottom of the article to listen to a podcast of my talk, along with the other keynote speakers...

Posted by jamesr on November 02, 2006 05:38 PM
Categories: Intranets