Breaking through change roadblocks to drive digital adoption

Topic

Uniting has an ambitious strategy to digitise critical people processes and create a seamless and connected experience for employees and clients. But, driving adoption with 6,000+ frontline employees has felt like a constant roadblock, with central teams falling back on a range of assumptions about why driving change is difficult.

In this session, Rachel will share how:

• connecting with people on an individual level has helped Uniting take a big step forward in their digital strategy.
• a high effort, high touch change approach has helped break through the roadblock.
• assumptions were challenged about people’s digital capability and willingness to connect with systems such as Teams and Viva Connections.
• Uniting is now taking a bold step forward with a new AI driven digital assistant.

Profile

Rachel Jepson is Head of Organisational Communications for Uniting NSW.ACT. Rachel has been with Uniting since 2018 and is responsible for communications to 12,000+ employees who work across Uniting’s diverse range of community services and programs.

Rachel started her career in external communications and spent 15 years working in the UK. She was Director of Communications for London Tourist Board and a Communications Consultant to Visit Britain. Rachel made the switch to internal communications when she returned to Australia. Prior to joining Uniting, she was General Manager, Employee Communications at Vodafone Australia.