The one secret of storytelling: How to make people care

Psst… want employees to actually care about your latest strategy, launch or tech update? In this session, Kym Logan shares the single secret behind storytelling at work — and why most corporate stories fall flat. Drawing on a decade leading NAB’s internal newsroom, Kym walks through practical techniques for earning attention and emotional buy‑in, with real examples (including launching Viva Engage) and a clear‑eyed look at how AI can help — and hinder — the process.

The session will cover:

• the hidden truth behind stories that land
• practical tips to make people care
• where AI fits into modern storytelling (and where it doesn’t)

Kym Logan is the Doctor of Stories, with a PhD in English Literature and a decade leading internal storytelling at NAB. He brings experience across highly regulated, complex industries including banking, media, government and education, and works at the intersection of content design, editorial strategy, multimedia, product ownership and colleague experience. Kym is known for turning complex strategies, platforms and change initiatives into clear, human stories that earn attention and trust at scale.

Kym’s current focus is leading NAB’s Knowledge Experience Program, bringing together governance, content quality, information architecture and search to get organisational knowledge in shape for AI. His work centres on improving trust, findability and usefulness of knowledge across large enterprises. Alongside this, he is completing a Master of Artificial Intelligence, with a practical focus on how organisations prepare their information foundations for AI‑enabled work.