For more than five long years Sparke Helmore’s intranet, which is called “Basil” in honour of a founding partner, was unloved. He had no voice. He had no personality. He was confused. He was called “frustrating” and “useless”. And he’d had enough. And so had everyone at the firm. That’s why they decided to give Basil a complete makeover so he could have what he really wanted: to help staff and be loved – just a little bit – in return.With this case study, Sharon will cover the journey Sparke Helmore’s intranet project team went on to bring Basil, now an award-winning intranet, to life. This session will cover how they:

• identifed issues and better ways to share information
• gave the intranet personality and reworked useful content
• measured Basil’s success in being loved