Michael Sampson

The Michael Sampson Company Limited

KEYNOTE: Re-thinking ROI for Office 365: stop trying to save time


The usual approach for calculating return-on-investment for tools like Office 365 is how many minutes per day a knowledge worker can save. But relying on minutes saved for ROI is a fallacy. Achieving ROI from Office 365 requires answering much larger questions about why and where Office 365 creates value in your organisation.

While easy methods of calculating ROI exist, tracking reduced labour costs and lower travel costs don’t provide any insight into the true business value of Office 365. True business value is derived when Office 365 supports changes to work practice, organisational structure, culture and the organisation’s business model.

This session will cover:

  • why the usual approaches to calculating ROI for Office 365 don’t work
  • new principles and approaches for thinking about ROI
  • the importance of the wider context in which Office 365 is being used


Michael Sampson is an analyst and strategist with a long-term interest in the messy intersections between technology, people, teams and organisations. As an analyst, MIchael is interested in how technology impacts people, teams and organisations; and how people, teams and organisations can better flex, adapt and change along with technology. The reports and books he writes look at a particular issue in detail. As a strategist, he takes the leap beyond the analyst’s exploration or explanation and into the implications of the explanation. In a report or book, this can only ever be at a high level. During an advisory project with a client, the implications are directed and specific.


A snippet of what you will see in this presentation:

Photographs from DEX 2019


Michael Sampson - Re-thinking ROI for Office 365: stop trying to save time

Image by Rebecca Jackson

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