Andrew Parsons

Fire and Rescue NSW

Generating interesting content from firefighters

About my talk

Fire & Rescue NSW (FRNS) is one of the world’s largest urban fire and rescue services, with 337 fire stations, 14,000 staff and a fire truck rolling out the door to an emergency call every 4 minutes. Traditionally fire stations concentrated on ‘response’ in their areas with limited focus on actively engaging with the rest of the workforce or with the community except for dedicated fire safety community engagement activities. In a modern content rich world this is no longer viable; but, that can’t be changed overnight.

Andrew will share insights on:

  • how to empower firefighters to find a voice in a cluttered media landscape
  • why content (photo, audio and video) are the most effective tools
  • celebrating the successes to build culture and diversity – marketing the role to future firefighters
  • About me

About me

With more than 20 years’ experience in media and communications, Andrew heads FRNSW’s media and communications capabilities. With a strong background in the federal government, broadcast media production, brand, media management and social media Andrew has been instrumental in changing the media and communications landscape for FRNSW.

Photos from Intranets2016

Intranets2016_LoRes-252     Intranets2016_LoRes-253


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