Best practice article

What does an Microsoft 365 ‘people wave’ look like?

‘People waves’ provide a real-world framework for achieving Microsoft 365 success

adoption digital literacy Microsoft 365

To get the most out of Microsoft 365, the transition needs to be tackled strategically, with a clear vision of the desired outcome. To assist with this strategy and planning, we released our Business-first methodology for Microsoft 365. This helps teams progress from early exploration to tangible outcomes.

A key element of the approach is the use of ‘waves’ to release new capabilities into the business, with supporting activities to make them successful. The article Launch Microsoft 365 in waves outlines two types of waves:

  • People waves target specific groups of employees within an organisation (eg the call centre), and deliver a tailored mix of tools and activities to address their needs.
  • Technology waves focus on a specific capability within Office 365 (eg document co-creation), and take the steps necessary to get sustainable adoption and ongoing use.

What does this look like in practice? This article explores a real-world scenario, showing how a people wave could be constructed and delivered.

A scenario

Imagine a mid-sized financial services firm, perhaps a bank or an insurance company. It has a sales force that is out on the road, making connections with potential customers and keeping in contact with existing customers. At present there is a clunky toolset that staff have to work around in order to do their jobs, often utilising ‘shadow IT’ such as Dropbox and Gmail.

With Microsoft 365 now in place in the business, there is an opportunity to support this group with modern tools that will help them deliver better sales outcomes.

Tools needed

Microsoft 365 provides a rich palette of tools that could be of assistance to these sales people.

  • OneDrive can store sales presentations, including both finals and drafts.
  • Teams is a rich collaboration suite that connects all the members of each sales team so they can work more closely together.
  • Yammer can connect the wider group of sales people so they can share industry insights and ideas.
  • SharePoint provides a ‘sales portal’ that contains authoritative documents, as well as integrating with the CRM and other business systems.
  • Stream can share senior leaders’ messages and new product launches.

All of these capabilities would be designed with mobility in mind, including the use of company tablets and personal phones.

Activities required

These are the tools and capabilities that will be deployed, but there must be supporting activities to make them a success. These range from initial design and launch through to ongoing sustainability.

In practice, there are five key stages to consider as part of a people wave.

  1. Prepare: lay the necessary groundwork and foundation before proceeding.
  2. Engage: connect with the target group of employees, understand their needs, and involve them in the design process.
  3. Launch: conduct communication and change activities to gain initial adoption.
  4. Support: work hand-in-hand with employees throughout the initial period to address and resolve issues as they arise.
  5. Sustain: put in place ongoing processes and resources to ensure longer-term sustainability.

For our sales people, this could look like this.

Stage Activities
1. Prepare
  • assemble a project team
  • obtain senior leadership approval to proceed
  • allocate a budget
2. Engage
  • choose a pilot sales team to work with
  • conduct field research to understand needs
  • co-design solution with sales teams and IT
3. Launch
  • launch at sales conference
  • get public endorsement by head of sales
  • conduct initial training and change management
4. Support
  • provide training and adoption materials
  • put in place an overall community manager
  • establish network of ‘champions’ within the sales teams
5. Sustain
  • establish ongoing governance
  • include training as part of onboarding process for new sales people
  • conduct ongoing incremental changes and improvements

These activities, combined with the tools provided, should ensure that sustainable adoption is achieved across the whole sales division.

Designing people waves in the real world

Output of a workshop exploring what a people wave could look like

As part of Step Two’s consulting services, we help teams plan and design people waves that will achieve success and deliver business value.

Assistance can range from conducting in-house workshops to build internal expertise (a sample workshop output is shown above), to directly planning people waves all the way up to determining an overall business-first approach to Microsoft 365.

Reach out, and we’ll happily talk through options and approaches.

 

About the author

James Robertson

James Robertson is the Managing Director of Step Two, the global thought leaders on digital employee experience, digital workplaces and intranets, headquartered in Sydney, Australia. James is the author of the best-selling books Essential intranets and Designing intranets. He has keynoted conferences around the globe.