1. A straightforward and helpful post, as usual James.

    From my conversations with intranet practitioners I’m seeing that intranets are becoming much more strategic. Intranet managers and executives alike are seeing them as much more than just another IT tool.

    This is partly because the social, collaborative features that are now becoming standard on the intranet elevate its employee engagement potential. In essence, a social intranet is even more strategic than a static intranet because it can influence culture more than ever before.

    In an age of increasing competition for good talent, a good social intranet can be a highly strategic investment.

    • James Robertson

      I think that one of the most powerful elements of a “social intranet” is the message it sends to staff. It says: “this is by you, for you” and “we encourage, even expect you to participate”. This democratisation of the intranet is a refreshing antidote to the traditional corporate command-and-control sites.
      (Of course, this still has to align with the organisation’s culture. No point try to make a non-collaborative organisation into a collaborative one, just by installing some new technology.)

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Published July 29, 2011

James Robertson
James Robertson is the Managing Director of Step Two, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of the best-selling books Essential intranets, Designing intranets and What every intranet team should know. He has keynoted conferences around the globe. (Follow him on Twitter)

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