1. I’ve been responsible for Ogilvy’s “Truffles” intranet in its various incarnations since 1997. The name originated from a competition open to all employees when the first version was launched. Already a clever term for the valuable nuggets of content you could find in an intranet it had a particular resonance for Ogilvy as it related to a quote from their founder David Ogilvy “We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles”.

    Of the many intranets I’ve created on behalf of clients since it is still my favourite name.

  2. We ran a standard competition:

    ROUND 1: Open invitation to all employees to suggest names for the new intranet.

    ROUND 2: Invitation to all employees to vote on suggested intranet names (we removed a few ludacris names).

    The voting was on a 1-5 scale for each name, and allowed us to look both at positive and negative reactions. The name we ended up choosing had just a few less really positive votes than another option, but way fewer negative votes than all the others, so it won out.

    The winning name was suggested by someone in our Southern Africa office and was a Zimbabwean (Shona) word “Padare” [pa-dar-ay]. It means “meeting place” and connotes an open community space to discuss important issues, share ideas and tell stories. And that is basically what Padare has been evolving into over the first nine months of its life.

    The site is fully branded as Padare, and at least 90% of references to it use the name rather than “the intranet.”

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Published February 17, 2010

Alex Manchester
Alex Manchester is an alumni of Step Two Designs. He specialises in intranet and enterprise social network research strategy and user experience design. Alex works with a wide range of public and private sector organisations and has over eight years experience in this field.

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