1. Firstly, I totally agree. The attempt to cross-check every little piece of content is impossible. It also makes publishing on the intranet a bureaucratic nightmare.

    However in my view the content that deserves the proper attention is often overlooked for communications initiatives that few people care about.

  2. James Robertson

    Hi David, totally agree that we need to be more strategic on where we focus our writing efforts! The most important content isn’t necessarily the most visible or most politically important…

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Published September 5, 2005

James Robertson
James Robertson is the Managing Director of Step Two, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of the best-selling books Essential intranets, Designing intranets and What every intranet team should know. He has keynoted conferences around the globe. (Follow him on Twitter)