Visual design is considered as part of most entrant redesigns, and involves the colours, fonts and graphics that make up the presentation of the pages. A redesign might need to incorporate a corporate rebranding or brand refresh, or might involve changing the identity of an existing intranet. Either way, the visual designer will be crucial.

Prior to the visual design, research to identify user needs, a possible site structure redesign (if required) and page layouts should be created.

When choosing a designer to redesign the look of an intranet, keep the following requirements in mind.

Past work matches your organisational needs

Designers have different styles of work ranging from very corporate, professional designs through to funky cutting-edge graphics. View examples of past work to ensure it matches your organisation’s needs. It is no use getting a funky design if your organisation is very conservative.

[CM Briefing 2009-16 by Rebecca Rodgers, read the full article]