CMb 2005-03
Three levels of information management
Categorised under: articles, enterprise 2.0, information management, intranets
When developing an information management strategy within an organisation, it is useful to consider information needs on three levels:
- corporate
- team, division, business unit, etc
- individual
The needs of each of these three levels must be met if a coordinated and effective solution is to be maintained in the long-term.
Failure to address any one of the levels will lead to areas of the business or individuals finding their own solution, which may not fit well within the strategic goals of the organisation.
These are not new ideas, but they will be explored in the context of intranets and other corporate information systems.
Corporate
At the top is the corporate information that is useful for the whole organisation. This ‘global’ information is generally fairly well addressed by the corporate intranet (even if the intranet itself needs improvement).
Examples of corporate information include policies and procedures, HR information, online forms, phone directory, etc.
Interestingly, there may be a limited amount of truly global information, and it may not deliver the greatest (measurable) business benefits.
Team, division, business unit
The middle level is perhaps the most interesting, as it covers all the information shared within teams, divisions, business units, etc. This information may be critical to the day-to-day activities of the group, but of little interest to the rest of the organisation.
Examples include project documentation, business unit specific content, meeting minutes, etc.
This level is generally poorly-served within organisations, although collaboration tools are increasingly being used to address team information needs. It is also being recognised that it is this ‘local’ information that may be the most valuable, in terms of driving the day-to-day activity of the organisation.

Individual
At the lowest level is the personal information needs of staff throughout the organisation. Examples include correspondence (both internal and external), reports and spreadsheets.
In most organisations, staff must struggle with using e-mail to meet their information management needs. While staff generally recognise the inadequacy of e-mail, they have few other approaches or technologies at their disposal.
Note that some organisations (such as consulting firms) are heavily dependent on personal information management amongst their staff.
Managing the levels
When managing the information within each of the three levels, consider the following:
- An information management solution must be provided for staff at each of the three levels.
- If corporate solutions aren’t provided, then staff will find their own solutions. This is the source of poor-quality intranet sub-sites, and other undesirable approaches.
- A clear policy must be developed, outlining when each of the three levels applies, and how information should be managed within each level.
- Processes must be put in place to ‘bubble up’ or ‘promote’ information from lower levels up to higher levels. For example, some team-generated information will be critical for the whole organisation.
- As much as possible, a seamless information management environment should be delivered that covers all three levels.
Tags: information management
James Robertson is the founder and Managing Director of Step Two Designs, a vendor-neutral consultancy located in Australia.
James is recognised as one of the world-wide thought leaders on the topics of web content management and intranet strategy. He has worked with many organisations in both the public and private sectors, including Fortune 500 companies and Federal Government agencies.
4 Comments:
Very elequent explanation of the development of an IKM. The process that information can go through in the system is expressed in a way that I can easily compare to the data needs structure of the organisation.
the article is so easy and self explanatory that one can understand it by creating his own view.
i really want to understand the three managerial levels
thank u for the help this information will take me a long way in my studies of information management
One Trackback
[...] Three levels of information management ยป Step Two Designs, James Robertson [...]