Intranets: losing the language of enforcement
Filed under: Intranets
My second CM Briefing for July encourages intranet teams to lose the language of enforcement when dealing with authors. To quote:
All too often, centralised intranet teams find themselves battling with decentralised authors to enforce consistency and quality standards. Not only is this fighting ultimately fruitless, it can be very damaging for the morale of all participants, and potentially crippling for the future of the intranet itself.
In these situations, intranet teams need to find a new approach, and new ways of working with their decentralised authors. The first step is to lose the language of enforcement.