Filed under: Information architecture
This month’s KM Column article is written by Iain Barker, and it covers the topic of information scent. To quote:
How can organisations make it easier for users to step through a site and find the information they are looking for?
Much is made of the importance of clear navigation headings and adherence to the three-click rule, but there is another largely under-employed, cheap and simple technique that has a more positive impact on the usability of a site.
This article introduces the concept of information scent and explains how creating strong information scents enables users to confidently step through a site and find the information they require.