As one of the five key purposes of an intranet, content is too often left out of the equation when redesigning or improving the intranet.
To be of any real use, intranet content must be good content, not just poorly written materials brought together in a single location.
As stated in What every intranet team should know, good content is:
- up to date
- easy to read
- targeted to audience needs
- delivered in a suitable format
Most intranets have grown organically over time to thousands or tens of thousands of pages of content, maintained by multiple authors across the organisation.
Content improvement is often put into the too-hard basket, but taking an incremental approach can produce immediate benefits with moderate effort.
There is no silver bullet that will guarantee quality content, but there are practical ways to steadily improve and maintain the quality of content. This article is the first in a series covering these approaches.
[August article by Rebecca Rodgers, read the full article]