Being an intranet star isn’t easy, as any intranet manager overwhelmed with the underwhelming response from authors and managers will agree to. Nevertheless with some fearless counsel and a good measure of bravery on the part of intranet managers it can be done. There is precious little guidance on the necessary behaviours in this area. This briefing seeks to redress this shortfall.

Seize power

It can often be the case that in all matters intranet, the organisation just doesn’t have the ‘right’ kind of focus. When I was much younger, a particularly well-weathered project management veteran, to whom I was grumbling, told me to get over myself and said “power’s not given, it’s taken”. He was right, it was up to me to take the initiative. Often we expect others to take the initiative in and to know how to go about doing things, yet we are the experts. The organisation looks to its intranet staff to provide that expertise and leadership. If knowledge is power and intranet managers have this knowledge then it follows that they have also have the power.

[CM Briefing 2008-02 written by Cairo Walker, read the full article]