Australian bank ANZ has rolled out an enterprise social network to 50,000 employees. Based on thorough research and extensive change management targeted to different groups, MaxConnect has had a very positive impact.
There are high levels of adoption (including senior leaders) and a range of positive business benefits, including process improvements for frontline staff. There are successful examples of specific communities, ideation and social Q&A. Most of the original KPIs set have been exceeded.
Why this won a Platinum award
- This is more or less a perfect “textbook” implementation of an ESN showing consistent good practice and excellent implementation – a gold standard for other teams to follow!
- There’s an admirable and unusual emphasis on improving different business processes, particularly for frontline staff, ensuring this is an ESN which is truly delivering value.
- The change management efforts are very strong and were informed by research through a change assessment exercise.
- We loved the commitment to training and development for users, leaders and community managers – and there are some very well-crafted assets to guide users on where to post.
- Adoption and other impact metrics show very healthy levels of use.
Full case study
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