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Adobe : Increasing intranet value through continual improvement
Adobe’s corporate intranet, Inside Adobe, is a highly mature platform, managed by a team of five, who take a data-driven approach to drive continuous improvement. Based on Adobe Experience Manager, and a suite of other Adobe products, the intranet now enjoys strong adoption and is well-regarded by employees.
Intranet management approaches include a robust governance framework; a thorough approach to gathering employee feedback; innovative SLA’s that are unusual in an intranet context; integrations with Slack that notify content owners about reviews; a unified intake form and more. The intranet itself has a high number of integrations, and has recently incorporated AI into the search experience.
There are a number of well-established content templates, a versatile fly-out menu, and some unusual features, including the ability to order food from the staff café via the intranet.
Why this won a Gold award
The strong commitment to continuous improvement coupled with consistently good execution is something all intranet teams should strive for.
- The DEX persona work and accompanying four-layer experience model are advanced and well thought through.
- We applaud the strong commitment to providing an intranet that makes a real difference to frontline staff.
- The co-creation approach, involving users in shaping the intranet is refreshing.
- The sustained high levels of adoption over many years and strong participation demonstrate high impact.
- There are some excellent takeaways for other intranet teams, from presenting the intranet roadmap to implementing improvement at scale.
- We love the task and employee self-service focus for the intranet, making it the start for daily work.
- The intranet is supporting leadership communications and interaction.
Full case study
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