Topic

When organisations go through change, communicators play a vital role in helping people make sense of what’s happening. But with constant transformation, competing priorities and rapid technology shifts, it’s easy for communicators to feel stretched.

Join Ann-Marie for an interactive workshop where she’ll share tips and practical tools to help you design, deliver and measure people-centred change communication that cuts through noise, builds trust and supports lasting change. She’ll also explore how communicators can support AI and digital adoption, helping you implement technology in ways that bring people on the journey rather than create resistance or uncertainty.

What you’ll learn:

• practical frameworks to plan and deliver effective change communication
• strategies to manage change fatigue and keep messages meaningful
• listening and insight techniques to adapt your approach
• tools to strengthen your role as a trusted adviser to leaders and managers
• techniques for communicating clearly even amid uncertainty
• guidance on supporting AI and digital implementation in a way that builds understanding, trust and adoption

You’ll leave with a practical toolkit and resources that you can apply immediately.

Profile

Ann-Marie Blake is a global communications expert, speaker, facilitator and trainer. She is co-founder of True, a UK based consultancy that helps organisations put people at the heart of change. Prior to founding True, she worked in-house in senior communications roles supporting major global organisations.

Ann-Marie is a former board member of the International Association of Business Communicators (IABC) and currently chairs the IABC Heads of Communication Shared Interest Group. Her contribution to the communications profession has been recognised through Fellowships of both the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA).

Visit the True website or connect with Ann-Marie on LinkedIn.