Social intranets have been popular for many years now, yet success with social intranets remains elusive. In a 2012 study by McKinsey, 72 per cent of respondents said their organisations’ social intranets had yet to fulfil their potential.
In large part, this is because social intranets are typically rolled out with generic or ‘woolly’ objectives, scraped straight from the slide deck of a software vendor’s sales presentation with little relevance to a specific business. Such objectives frequently lead organisations to embark on expensive, misguided projects.
In practice, using social intranets to solve specific business problems presents far greater opportunity for genuine and measurable success. Here are four real-world examples.
[June 2013 article by Alex Manchester, read the full article]