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Use social intranets to solve business problems

Social intranets have been popular for many years now, yet success with social intranets remains elusive. In a 2012 study by McKinsey, 72 per cent of respondents said their organisations’ social intranets had yet to fulfil their potential.

In large part, this is because social intranets are typically rolled out with generic or ‘woolly’ objectives, scraped straight from the slide deck of a software vendor’s sales presentation with little relevance to a specific business. Such objectives frequently lead organisations to embark on expensive, misguided projects.

In practice, using social intranets to solve specific business problems presents far greater opportunity for genuine and measurable success. Here are four real-world examples.

[June 2013 article by Alex Manchester, read the full article]

James Robertson
James Robertson is the Managing Director of Step Two, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of the best-selling books Essential intranets, Designing intranets and What every intranet team should know. He has keynoted conferences around the globe. (Follow him on Twitter or find him on Google+)