The world of Mad Men in the advertising industry is glamorous and cut-throat. What would our intranets and digital workplaces look like if they were…
Lessons from advertising for digital workplaces and intranets.
What would our intranets look like if they were run by Mad Men?
Three views on intranet names.
We recently asked members of the Intranet Leadership Forum about the names of their intranets. Several past articles have covered this topic, including Naming the…
Three views on intranet names.
Three intranet teams describe how they chose the name for their intranets, and the impact it has had.
An elevator pitch for you and your intranet.
It’s an old web tale: if you work at Apple’s headquarters, One Infinite Loop in Cupertino, California, you may find yourself in the lift one…
An elevator pitch for you and your intranet.
It’s important to have an ‘elevator pitch’ to hand at all times for both the intranet and intranet team.
Video marketing of the intranet.
It’s not enough just to redevelop the intranet, it also needs to be relaunched. The challenge, like all marketing, is to reach the intended audience…
34 ideas for promoting your intranet.
This article outlines ideas for promoting your intranet, ranging from the obvious through to the very unusual. Somewhere in this list should be a few…