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Burger King UK: Engaging a diverse frontline workforce
The operator of most of Burger King’s UK restaurants has launched a new intranet and accompanying mobile app, built on the Oak Engage platform. Incorporating Burger King’s distinctive branding, “BK Hub” aims to improve communication, engage frontline staff and drive efficiencies. The implementation was rapid and completed in around two months.
Highlights include a strong emphasis on user-generated content, a peer recognition feature, auto-translation to support staff who are non-native English speakers, and a combination of forms and integrations that support process improvement. The new intranet is also being used to support employee onboarding, with new recruits gaining access before their first day.
The intranet has extremely high levels of adoption and engagement and is attributed to reducing the drop-out rate of new starters. Several processes involving managers have seen operational improvements.
Why this won a Gold award
- There is very strong alignment between the intranet, its content and the highly distinctive Burger King brand.
- The execution of this project within a two-month time frame is very impressive.
- Getting nearly all of a young, frontline workforce to visit the intranet, and sustain high engagement levels, is a real achievement.
- We love how auto-translation supports non-native English speakers.
- The onboarding feature has resulted in excellent real-world impact, especially in supporting new recruits before their first day.
- There’s a consistently imaginative use of fun content and lively imagery to engage a young demographic.
- We love the balance between rich engagement features, such as peer recognition, and the integrations that deliver tangible business benefits.
- We love that the project has succeeded in remedying a number of clear pain points, such as improving internal comms.
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