Deutsche Telekom: Adding value to an internal social network

Since 2012 Deutsche Telekom has operated an enterprise social network based on Jive software. The team has delivered a number of enhancements and customisations including a reporting and metrics dashboard, an algorithm to measure activity, and a sharing plug-in which allows users to comment via the social network on other digital channels.

The platform is also being used for internal communications through a CEO blog and a magazine. A number of success stories characterise the impact of the platform including examples of helping customers, and driving innovation.

Why this was commended

• This is a very solid social network implementation with good levels of adoption, based on principles around transparency and the ability for all employees to contribute.
• The customisations that Deutsche Telekom has implemented have been well thought out, particularly the reporting and metrics dashboard and related algorithm.
• The leadership communication from the CEO sets a good example for other managers – and you can even book him for a personal meeting!