Organisations often envisage their intranets as integral to the way staff do their jobs. Staff are expected to visit the intranet daily. While this is an admirable goal, it doesn’t necessarily match the reality of most intranets today. There are clear reasons for staff to use the intranet, but these are not always well understood.
In practice, there are two key reasons for a staff member to come to the intranet: to find a specific piece of information, or to complete a specific task. Recognising this, intranet designers can ensure that intranet resources are targeted in ways that will have the greatest impact.
This briefing explores these two key reasons for intranet usage, and discusses their impact on intranet strategies and approaches.
Two reasons for visiting the intranet
There are two fundamental reasons why staff visit the corporate intranet:
- Finding a specific piece of information
The staff member is looking for a specific fact, detail or figure (such as how much leave they have left to take this year).
- Completing a specific task
The staff member has a particular activity to do, which the intranet can help with (such as booking travel).
Note that in both cases, the staff member is not looking for the HR manual, a procedure, or some other general resource. Instead, they are seeking something very specific to meet an immediate need.
[CM Briefing 2007-15, read the full article]