James Robertson is one of the global experts on intranet strategy and design.
He is the author of Essential intranets: inspiring sites that deliver value, What every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.
James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.
James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.
James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.
See James in action
What others have said
James Robertson’s brief was to work with us to refine our business requirements for a content management system. The first step was to apply Step Two’s methodology for prioritising requirements and identifying key areas of uncertainty.
With limited project resources and tight timeframes, James’s knowledge of the current CMS offerings was invaluable. He kept all teams engaged in the process so that we reached a decision that was endorsed by all participants.
James, thank you for your contribution — your process is second to none!
- Miriam Moss, Online Content Coordinator, Legal Aid Queensland
Working with James has been a pleasure for many years and I’m always impressed by his ability to immediately get our context and our challenges. Recently, his support over a few days has allowed us to refine our vision, to gently move from a Digital Workplace to a Digital Employee Experience concept, and to better understand where we’re positioned on the DEX maturity scale.
- Nicolas Jan, Employee Product Group Manager, Richemont
James is innovative in his approach and an industry leader. The methodology used in our project was comprehensive and flexible. James provided support from the definition of requirements through to the selection of a service provider. He provided great value, and his commitment to our project resulted in an excellent outcome.
- Greg Robinson, IT Strategy and Transformation, Macquarie Graduate School of Management
Step Two’s James Robertson helped WWF-Australia identify a suitable solution for our new website CMS and write an RFP. The process is simple, timely, very thorough and well structured. James challenged some of our preconceptions and, by asking pertinent questions, steered us in the right direction. In the end, the decision we made was entirely ours and I am confident we took the right one.
- Laurent Desarnaud, Digital Manager, WWF-Australia
“As an incoming digital workplace manager, working in a team experiencing major workplace change, I was so grateful for the support and guidance of James and Step Two to help me untangle our priorities and deliver on our new remit. James’s wealth of knowledge helped me to set a course through managing change in the team and the wider organisation, gather stakeholder feedback, develop a roadmap, create our new graduated governance model and initiate digital skills support. We collaborated through workshops and personalised mentorship over a number of months and by the end of it I had a clear path forward – albeit with a mountain of work ahead of me! As I have set into action these new ways of working with my team and our partners, I’ve seen increased trust and positivity from our stakeholders, better engagement from the business, improved relationships across the organisation and a team that is genuinely excited about our next steps. I couldn’t have done all this without James’s support at the start of the journey. I’ve also found great value in the Step Two webinars and forum posts and have made new connections across my sector through these channels. Thanks, Step Two, for the amazing work you do!”