Archives for information scent

The three clicks myth

By: James Robertson Posted: December 17, 2009

The ‘three clicks rule’ is perhaps the most widely known web design principle, but it’s a myth.

Simplify the search user experience

By: James Robertson Posted: September 11, 2008

Search doesn’t work out of the box, and up to 80% of the default functionality must be stripped out for general search users.

Creating strong information scents allows users to confidently find desired content on websites and intranets.