Helping intranet authors write quality content
p>One of the keys to a successful intranet is high quality, well written content, making it both useful and usable. Writing for the online medium is different from writing for paper. Staff typically scan a web page to determine if the information is relevant to them, and content has to grab them immediately.
Reviewing and rewriting content is a big job and cannot be done by the intranet manager alone. But training authors to write great content is a challenge, as most have never learnt to write for a specific audience.
This article outlines ways to help authors write content that is easy to find, easy to read and easy to use.
Conduct in-house training
More organisations are now recognising the importance of good quality content and are using professional trainers to conduct in-house workshops for intranet authors. This demonstrates the organisation’s commitment to the intranet and the role authors play as well as giving authors another skill to add to their resumes.
[September article by Rebecca Rodgers, read the full article]