James Robertson is one of the global experts on intranet strategy and design.
He is the author of Essential intranets: inspiring sites that deliver value, What every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.
James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.
James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.
James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.
See James in action
What others have said
James Robertson’s brief was to work with us to refine our business requirements for a content management system. The first step was to apply Step Two’s methodology for prioritising requirements and identifying key areas of uncertainty.
With limited project resources and tight timeframes, James’s knowledge of the current CMS offerings was invaluable. He kept all teams engaged in the process so that we reached a decision that was endorsed by all participants.
James, thank you for your contribution — your process is second to none!
- Miriam Moss, Online Content Coordinator, Legal Aid Queensland
Choosing the right CMS was a challenge. With time and budget constraints, we felt it was best for us to get professional advice to help us procure the best CMS for our website redevelopment.
Getting James to help identify the company’s requirements and restraints helped us fast track the process. His vast and unbiased knowledge of CMS products provided invaluable mentoring experience to us. We were able to assess the vendors according to our business requirements rather than what the products can offer.
- Chris Poon, Australian Health Service Alliance (AHSA)
James has run a number of mentoring days for the Environment Agency, and I’ve had an epiphany at every one. James’ clarity of thought, wealth of experience and excellent communication skills means he’s able to bring all of those things you kind of know together and make sense of them.
- Simon Ashley, Head of Digital Communication, Environment Agency England and Wales
James is innovative in his approach and an industry leader. The methodology used in our project was comprehensive and flexible. James provided support from the definition of requirements through to the selection of a service provider. He provided great value, and his commitment to our project resulted in an excellent outcome.
- Greg Robinson, IT Strategy and Transformation, Macquarie Graduate School of Management
James has been instrumental in helping us identify what it is we want in a new intranet. He has led several workshops to develop our intranet strategy; fully supported us through stakeholder research and scoping; and closely advised us on the vendor selection process.
Most importantly, James provided invaluable guidance and kept us on course when momentum was slowing. As a result, we’re now 3 months out from launch. We’re on track to deliver an intranet that will support the whole organisation to work, communicate and collaborate better into the future.