James Robertson, Managing Director
James Robertson is one of the global experts on intranet strategy and design.
He is the author of Essential intranets: inspiring sites that deliver value, What every intranet team should know and Designing intranets: creating sites the work, the two best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.
James is the founder and managing director of Step Two Designs, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.
James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.
James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.
See James in action
What others have said
“I thought I was embarking on a journey into the world of Intranets, when I engaged Step Two to help both inform our business and develop a strategy for our corporate intranet; instead I came out the other side not only much more knowledgeable, but embracing what the future holds for intranets and the digital workplace –- and it’s pretty exciting.
“James brings his passion and expertise to the table to help explore concepts and options, to create a plan that is both practical and visionary. It was great to be exposed to his methods and structured approach to problem solving and opportunity surfacing.”
Vikki Hseih, Group Technology Manager – Collaboration, News Limited
“James understands the challenges of managing intranets in all business environments. He has given us fantastic insight into online best practice and what the rest of the world is doing. James has really added value to our business.”
Matthew Nette, Head of Digital and Creative Services, National Australia Bank
“The University of Sydney struggled for six months to capture our requirements for a new CMS. When we asked James Robertson to facilitate a two-day workshop, we hoped that he would help us develop a requirements document that would enable us to confidently make the right final decision. James worked with us to streamline our requirements, engage with the relevant stakeholders, and prioritise which selection criteria would actively help us pick the best CMS for the University. In short he helped us to make the hard decisions to choose the best product for our needs.
Similarly, James helped us to procure vendor demonstrations which showed us how each system can create the type of content we regularly produce. He helped us to write scenarios for the demonstrations that were reflective of our requirements, rather than allowing vendors to demonstrate the aspects of their product that they wanted to show us.
These two pieces of advice and assistance really made the difference and helped us to select the right CMS for the University’s needs. We are delighted with both the process and the CMS that we purchased, and we would never have been able to acquire this CMS without James’ expert guidance.
Jane Clements, Head, Web and Digital Development, The University of Sydney
“James has demonstrated that he is innovative in his approach and an industry leader. The methodology used in our project was comprehensive yet flexible. James has provided support from the requirements definition through to the selection of a service provider. The work that he has provided has been good value. His commitment to our project has ensured an excellent result.”
Greg Robinson, IT Strategy and Transformation, Macquarie Graduate School of Management
“James has run a number of mentoring days for the Environment Agency, and I’ve had an epiphany at every one. James’ clarity of thought, wealth of experience and excellent communication skills means he’s able to bring all of those things you kind of know together and make sense of them.”
Simon Ashley, Head of Digital Communication, Environment Agency England and Wales
“Choosing the right CMS was a challenge. With time and budget constraints, we felt that it was best for us to get professional advice to help us to procure the best CMS for our website redevelopment.”
“Getting James to help identify the company’s requirements and restraints helped us to fast track the process. His vast and unbiased knowledge of CMS products provided invaluable mentoring experience to us. We were able to assess the vendors according to our business requirements rather than what the products can offer.”
Chris Poon, Australian Health Service Alliance (AHSA)
James Robertson’s brief was to work with us to refine our business requirements for a content management system, following Step Two Design’s methodology for prioritising requirements and identifying key areas of uncertainty.
With limited project resources and tight project timeframes, James’ experience and research of the current CMS offerings was invaluable. James’ ability to keep all teams engaged in the process helped us to reach a decision which was endorsed by all participants.
James, thank you for your contribution — your process is second to none!
Miriam Moss, Online content coordinator, Legal Aid Queensland
“I would like to thank you for the guidance and support you provided throughout the implementation of the AFC/NFSA Intranet.”
“Working on my own for a merged organisation, gathering requirements, choosing and implementing a content management system, and developing the site sometimes caused me to lose focus. Throughout each phase of the project the assistance provided through your mentoring programme was invaluable. After mentoring sessions I found I was more focused and had more confidence in my abilities to complete the task at hand. You always made yourself available for talking through ideas and became a valued member of the team.”
“I highly recommend your Intranet Mentoring programme to anyone who is committed to continued improvement and development of their corporate Intranet to bring it online to meet business goals.”
Stacey Kernodle, Australian Film Commission