Articles tagged: personas

CMb 2010–19

Targeting enterprise search to key tasks

The strength of enterprise search is also its challenge: how to pick which of the many features to use?

CASE STUDY (MARCH 2008)

Audience personas for the Macquarie University Library website

Macquarie University Library’s website plays a core role in the delivery of electronic services to clients. This article explores one of the key outcomes of user research into the site: a set of audience personas.

MARCH 2004

An introduction to personas and how to create them

Creating personas is an effective way to understand the needs of your users, priortise features and functionality, and direct the design of your intranet or website.