Abby Guthkelch

Facebook (UK)

Be part of something: why employee comms is key to a connected company and culture

Topic

Connected companies with highly engaged employees are 17% more productive, 21% more profitable and see 40% less turnover than the competition (Source: Gallup).  Global data now also shows “my employer” to be the most trusted institution by people to do what is right.

This strongly demonstrates how internal communications teams hold the key to successfully building a connected culture and business. At Workplace by Facebook we believe that great communication, driven by technology, can change the perception of a company brand – both internally and externally – and drive real business results.

This session will cover:

  • what it means to be a connected company and why it’s important
  • employee communications trends
  • how you can build a connected culture

Profile

As Global Comms Solutions Lead, Abby Guthkelch is the Comms industry expert for the Workplace team globally. Her focus is on advising our customers on Comms best practice, trends and thought leadership, as well as working closely with our engineering and product management teams specifically with our Comms customers in mind. Prior to Workplace, Abby has held a number of senior level Comms & Marketing roles both in-house and agency side – most recently as the Global Head of Social Media Engagement at HSBC, and Ketchum’s UK Head of Digital. Abby has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017.

A snippet of what you will see in this presentation:

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Produced by Step Two, DEX 2019 is all about bringing great digital employee experiences to the modern workplace. Revel in two streams of presentations, with 24 great speakers from Australia and internationally.
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