Award-winning case study: IDEO


This 11-page case study shares the remarkable intranet designed by IDEO, creating a seamless experience that is ahead of its time, even now.

Key highlights from the case study:

  • Highly social intranet, from the lively homepage through to individual design elements.
  • A comprehensive approach to ‘people and projects’.
  • A focus on knowledge sharing, that’s put at the heart of the intranet.
  • Seamless user experience that flows across the whole site, despite using seven development languages and integrating five different platforms.
  • Remarkably rich staff profiles that should guide the design of modern intranets.
  • Unique ability to search for staff based on their upcoming project workloads, allowing teams to be quickly assembled.
  • An overall approach that will inspire every professional services firm (as well as being relevant to other types of firms).
  • Insights into how IDEO — the world’s leading design thinking consultancy — applied these techniques to meet their own needs.


The Tube is IDEO’s intranet, a stylised, innovative online space designed purely around IDEO employees.

Every employee has a personal page that’s linked dynamically to their location, projects, project team members, skills, personal blogs and more. It’s a perfect intranet, directory, skill finder, blogging platform and social network, all wrapped up into one, seamless user experience.

This 11-page case study is packed with real-world screenshots and insights that will inspire your leadership team, and help you deliver a successful project.

The homepage of IDEO's intranet "The Tube". Screenshot appears courtesy of IDEO.

The homepage of IDEO’s intranet “The Tube”. Screenshot appears courtesy of IDEO.

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We believe in allowing our customers to make the most of our reports, which is why we provide a generous “site license” by default. See below for all the details:

Appropriate use

  • You are welcome to make use of the ideas contained within the report to support the management and enhancement of your intranet.
  • Copies of the report may be made, as long as they remain within your business unit.

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  • The screenshots and other source material remain the property of the organisations that provided them, with a license granted to us for use in Step Two Designs materials and presentations.
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  • We promise that the use of the report according to the terms of this agreement will not result in the infringement of the rights of any third parties.

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  • You may not sell, licence or otherwise provide any part of the report to another party.
  • You may not use the report when preparing material for any third party. This includes any contracting or consulting arrangement.
  • If you breach the terms of this agreement, we will sue you for damages, and to prevent the breach.


  • This agreement is governed by New South Wales and Australian law.