Award-winning case study: HEINEKEN


This 14-page case study shares “The Green Room”, the visually beautiful solution designed to deliver brand messages in a compelling way.

Key highlights from the case study:

  • A unique approach to communications, brand messaging and staff engagement.
  • A single channel that delivers to both internal and external audiences.
  • An “employee reporter” approach, that helps users to initiate and create stories at a very high standard.
  • Substantial cost savings by replacing multiple existing tools and channels.
  • Features designed to encourage social sharing.
  • Multiple unique features, such as “country cards” which use infographics to convey key brand facts.
  • An attractive and engaging design that sets the standard for brand communication.


HEINEKEN has set up a portal for employee stories and other information about their brands. While all content is accessible internally, 70 per cent of it can also be viewed externally. The Green Room focuses on video reports made by a group of employee reporters. The reports are produced to a high quality standard.

The portal supports employee advocacy by encouraging the sharing of stories on external social media. as well as sharing global insights. The Green Room replaces two existing digital channels.

This 12-page case study is packed with real-world screenshots and insights that will inspire your leadership team, and help you deliver a successful project.



Additional information




There are no reviews yet.

Be the first to review “Award-winning case study: HEINEKEN”

Your email address will not be published. Required fields are marked *

We believe in allowing our customers to make the most of our reports, which is why we provide a generous “site license” by default. See below for all the details:

Appropriate use

  • You are welcome to make use of the ideas contained within the report to support the management and enhancement of your intranet.
  • Copies of the report may be made, as long as they remain within your business unit.

Intellectual property

  • The screenshots and other source material remain the property of the organisations that provided them, with a license granted to us for use in Step Two Designs materials and presentations.
  • We reserve all other intellectual property rights in the report, including copyright and moral rights.
  • We promise that the use of the report according to the terms of this agreement will not result in the infringement of the rights of any third parties.

Inappropriate use

  • You may not sell, licence or otherwise provide any part of the report to another party.
  • You may not use the report when preparing material for any third party. This includes any contracting or consulting arrangement.
  • If you breach the terms of this agreement, we will sue you for damages, and to prevent the breach.


  • This agreement is governed by New South Wales and Australian law.