1. Excellent article Catherine. I was especially interested in the active participation figures and the thinking that a larger percentage are engaged as passive watchers. I hope that some figures emerge soon that have somehow measured the extent of passive participation. I have found that the seven levels of participation outlined in the Josh Bernoff presentation helps a lot to understand the degrees of participation in social technologies. . Like I said, excellent article. Thanks

  2. Catherine GrenfellCatherine Grenfell

    Hi Peter,
    Thanks for your kind comments and the link to the ladder from Forrester, it will be interesting to see how this all pans out over the next few years. The more stories we share about how this is working in organisations will help others learn.

  3. Susan Rennie

    I concur with Peter, excellent article Catherine, and such an easy read. You covered all the bases for any organisation considering micro-blogging, thank you

  4. A comprehensive overview Catherine – good work. I like the way you’re concerned to keep enthusiasts (like me for example) from running away with a new toy – you’re right, we should ‘keep it real’.
    Cheers, Jeff

  5. Ryan

    People looking for an open source microblogging service should consider Status Net if their goal is to communicate internally. I think they also offer consulting… either way it is worth considering and it has plugins for different platforms like twitter does.

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Published July 29, 2011

Catherine Grenfell
Catherine Grenfell is the manager and full-time facilitator of our Intranet Leadership Forum. She is also a senior member of the consulting team, with a particular focus on mentoring and supporting intranet teams.