1. Now, that is a very interesting article. Thanks James. The last one, value, though, is from a business/stakeholder perspective, the most critical. We have to be able to measure the impact and value of what the digital workplace can do. Metrics that senior managers can understand have to be front and centre. Otherwise it will just be a shiny IT and Communications toy.

    • James Robertson

      Andrew, you hit the nail on the head. Previous efforts, such as knowledge management, struggled to a large extent because they focused on selling the benefits from their perspective, rather than the businesses. Let’s hope we get it right this time around!

  2. Yvonne Wong

    Hi James, thanks for the article. Are you able to share some critical metrics to be monitored for a digital workplace? There are many reports and numbers we can track but in view of limited resources and the need for prioritisation, which are the top 5 key metrics to track and what’s the purpose of each metric? We do not want to end up in an analysis paralysis stage with overwhelming statistics and metrics to monitor. If there are more than 5 key metrics, please share the list of other key metrics. Thank you.

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Published March 27, 2012

James Robertson
James Robertson is the Managing Director of Step Two, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of the best-selling books Essential intranets, Designing intranets and What every intranet team should know. He has keynoted conferences around the globe. (Follow him on Twitter)