Filed under: Intranets
Last month I had the pleasure of presenting at a conference on the power of video to connect and engage with staff.
The full 25min presentation is shared above, and these were the key points:
- Organisations are made of people, and yet we often fail to connect with staff as people when it comes to internal communications and change management.
- In the corporate setting, we are often afraid to show passion, for what the organisation does, or the role that staff play.
- There is a real opportunity to share passion on intranets, and via internal communications.
- Video plays a key role within the enterprise, as part of a wider internal comms strategy.
- Videos can be used to launch intranets, as well as to engage and inform about major corporate changes.
- As an example, browse this remarkable collection of intranet launch videos, curated by Ellen van Aken.
- Videos can be used to express the corporate voice of the organisation, in a more engaging way that newsletters and all-staff emails.
- Videos can also connect staff and help them to problem-solve, particularly when staff can upload their own videos.
- Video should be part of the toolkit of every internal communications, intranet and digital workplace team.
- To be successful, however, there needs to be a strategy!
- The practical details must also be addressed, such as bandwidth, permission from middle managers, and time availability to watch the videos.
Want to enrich your internal comms and foster staff engagement?
Many of our current projects — particularly within large enterprises — involve bringing intranets into the modern age, when it comes to internal comms and staff engagement.
The outcome is often a rethink about the role of intranet homepages, to enrich top-down communications (such as via the use of video), while giving staff a greater voice.
Get in touch if you’d like to see examples of these modern intranets, and if you’d like some assistance within your organisation.