Intranets serve a diverse range of users in organisations, from staff in head office to those in regional offices, or on the front line. These users are not all the same, and do not have the same needs, issues or environment. A key principle for intranet teams is therefore: you can’t usefully deliver information to users that you haven’t personally met.

This article discusses the challenges in delivering information to all staff within an organisation, and outlining practical approaches that ensure efforts spent publishing intranet content are not wasted.

Users are not the same

There is no such thing as ‘intranet users’, as this presupposes that all staff within an organisation have the same information needs.

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