Intranets2015 was just over a week ago, and it exceeded all expectations. There were plenty of great speakers, covering a wide range of topics and challenges.
Closing the conference was a keynote by James Robertson, founder of Step Two. Slides and notes are shared below.
Key messages shared in the presentation include:
- While there is an inexorable shift towards the digital workplace, there’s no guarantee that it will be any less of a mess than the current state.
- Our challenge is therefore to design and shape a great outcome.
- “The digital workplace consists of the holistic set of tools, platforms and environments for work, delivered in a coherent, usable and productive way.”
- The emphasis is on holistic … coherent, usable and productive.
- “The digital workplace is easy to define … is the journey that we should all be focusing on”
- There are three streams of the digital workplace: technology, business and design.
- Depending on your situation and capabilities: aim for a bronze, silver or gold winning approach.
- For technology, the starting point is to deliver the ‘intranet plus’.
- Then make the most of current technology (mobile is a key area right now).
- Finally, exploit the agility and innovation of modern technology approaches.
- For business, the starting point is to rewrite the intranet strategy.
- Then understand the business through the use of modern field research.
- Finally, play a ‘solutions role’, like many of the winners of the Intranet Innovation Awards.
- For design, start with constant site improvements.
- Then reimagine a key element, such as the HR section.
- And finally, design for the new workplace, such as the emerging trend of ‘activity-based working’.
- There is no one tool or project that will fix everything.
- It’s about many small steps, starting with a shift in our role and focus.