It would seem obvious that customers are looking for prices. Our survey respondents expressed exasperation with the rarity of this simple selling point, and the way their time was wasted.

“Be up-front about pricing. If you’re beyond my budget, don’t waste my time with information, presentations, sales pitches etc.”

“You have to go through the process of contacting them and getting the full sales pitch before you can assess whether or not the product is within the scope of your budget.”

The absence of price information can make customers suspicious of vendors’ motives:

“Particularly hard to get a view on mid-range solutions as the vendor is often trying too hard to up-sell you to their enterprise solution.”

“I *do* have an issue with vendor websites that make you wade through many screens in order to get to the point where the pricing says