A while back, we published a report titled Benchmarking CMS vendor websites, which looked at how effectively vendor websites communicated the strengths and capabilities of their products.

This was a report targeted specifically at vendors (rather than consumers), with the twin goals of: helping vendors better sell their products; and as a consequence, helping consumers to get the information that they needed.

This was a good report, based on a large consumer survey and expert evaluations of a wide cross-section of vendor websites. In all honesty, however, we didn’t make many sales. While vendors could see that they could gain value from the report, most weren’t willing to spend the money to improve their marketing.

As a result, we quietly removed the report from our site. The issues and needs, however, remain the same. So I’ve decided to publish key highlights from the report on my blog, as part of a series of entries starting today.

These blog entries, all titled “For CMS vendors” are written with the target audience of product vendors (not consumers) in mind. Feedback always welcome…

PS. we also published an article summarising the survey results, titled A consumer survey of CMS vendor websites. Read this first before progressing into the blog entries…