Filed under: Intranets
For many intranet teams, their intranet progresses forward on the basis of incremental improvement, as it should. Others are facing that inevitable, from-the-ground-up redesign. But whether you are responsible for an ongoing program of work, or running a significant relaunch project, you need a solid strategy to guide you.
A vision is not a strategy
Depending on your ambitions, the vision will vary. The following can serve as high level goals for generating interest and stimulating discussion. An intranet will ideally deliver:
- an effective communications environment that supports news, key organisational messages and operational bulletins for the entire organisation, reducing dependence on email
- the right information, in the right place at the right time so the organisation can be more efficient, safer, and better informed and staff spend less time trawling through shared drive folders for documents
- a collaboration area that supports knowledge exchange and innovation to reduce replication of effort and share corporate knowledge across teams, and in the process, erode those persistent silo boundaries
- a place where business tasks are streamlined and workflows automated, eliminating all those tedious and inefficient paper trails
This articulates where we want to get to, but provides no information on the terrain or how to navigate it.
[February article by Stephen Byrne, read the full article]