Filed under: Intranets
Compelling, creative, addictive and a key tool in improving employee engagement. This isn’t the way most intranet managers would describe their sites. But that could all be about to change.
The use of game theory and gaming mechanics in business application development is intensifying day by day, and there are already a number of examples where lightweight gaming mechanics are being integrated with intranets and related information systems.
In this article I’ll look at how gaming mechanics are in use in business, how this innovative stream of application design could be coming to your business soon and why, together with other principles, it might help fulfil a vision for the future of intranets.
What exactly is game theory? Millions of words have been written about it, and even a brief introduction can take up a volume. However, calling on Wikipedia (en.wikipedia.org/wiki/Game_theory) for a summary:
"Game theory is a branch of applied mathematics that is used in the social sciences, most notably in economics, as well as in biology (most notably evolutionary biology and ecology), engineering, political science, international relations, computer science, and philosophy. Game theory attempts to mathematically capture behaviour in strategic situations, in which an individual’s success in making choices depends on the choices of others."
[June KM Column by Alex Manchester, read the full article]