The intranet is not just a channel for the business to communicate news and information. It is also a valuable tool for the intranet team itself to engage with the wider organisation.

To that end, the intranet team should have a section on the intranet devoted to the intranet itself. This section targets three main audiences:

• stakeholders and senior managers
• intranet authors and publishers
• general staff

Too often, intranet teams can be invisible within their organisations, doing good work but hard to find. This is not sustainable, and the teams must raise staff and stakeholder awareness, as well as better supporting key groups.

Stakeholder and senior managers

One of the greatest challenges for intranets is to have sufficient visibility among senior managers and other stakeholders. This is required to gain resources and funding, as well as to secure support for planned projects.

[CM Briefing 2009-17, read the full article]