James Robertson, Founder and Managing Director

James Robertson is one of the global experts on intranet strategy and design.

He is the author of Essential intranets: inspiring sites that deliver valueWhat every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.

James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.

James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.

James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.

See James in action

What others have said

James has demonstrated that he is innovative in his approach and an industry leader. The methodology used in our project was comprehensive yet flexible. James has provided support from the requirements definition through to the selection of a service provider. The work that he has provided has been good value. His commitment to our project has ensured an excellent result.

- Greg Robinson, IT Strategy and Transformation, Macquarie Graduate School of Management

James has been instrumental in helping us identify what it is we want in a new Intranet. He has led several workshops to develop our Intranet strategy; fully supported us through stakeholder research and scoping; and closely advised us on the vendor selection process. But most importantly, James has provided invaluable guidance and kept us on course when momentum was slowing and the project was at risk of becoming too complex. We are now 3 months out from launch and are on track to deliver an Intranet that will support the whole organisation to work, communicate and collaborate better into the future.

- Liz Potter, Communications and Marketing Manager, Catholic Care Sydney

Pleasure to have you here speaking at the Digital Workplace Experience conference in Chicago. Thanks for all your excellent contributions – much appreciated and your sessions were all highly rated by attendees.

- Paul Miller, Digital Workplace Group

Working on my own for a merged organisation, gathering requirements, choosing and implementing a content management system, and developing the site sometimes caused me to lose focus. Throughout each phase of the project the assistance provided through your mentoring programme was invaluable. After mentoring sessions I found I was more focused and had more confidence in my abilities to complete the task at hand. You always made yourself available for talking through ideas and became a valued member of the team.

I highly recommend your Intranet Mentoring programme to anyone who is committed to continued improvement and development of their corporate Intranet to bring it online to meet business goals.

- Stacey Kernodle, Australian Film Commission

Choosing the right CMS was a challenge. With time and budget constraints, we felt that it was best for us to get professional advice to help us to procure the best CMS for our website redevelopment.

Getting James to help identify the company’s requirements and restraints helped us to fast track the process. His vast and unbiased knowledge of CMS products provided invaluable mentoring experience to us. We were able to assess the vendors according to our business requirements rather than what the products can offer.

- Chris Poon, Australian Health Service Alliance (AHSA)