James Robertson, Founder and Managing Director

James Robertson is one of the global experts on intranet strategy and design.

He is the author of Essential intranets: inspiring sites that deliver valueWhat every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.

James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.

James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.

James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.

See James in action

What others have said

Pleasure to have you here speaking at the Digital Workplace Experience conference in Chicago. Thanks for all your excellent contributions – much appreciated and your sessions were all highly rated by attendees.

- Paul Miller, Digital Workplace Group

I thought I was embarking on a journey into the world of Intranets, when I engaged Step Two to help both inform our business and develop a strategy for our corporate intranet; instead I came out the other side not only much more knowledgeable, but embracing what the future holds for intranets and the digital workplace –- and it’s pretty exciting.

James brings his passion and expertise to the table to help explore concepts and options, to create a plan that is both practical and visionary. It was great to be exposed to his methods and structured approach to problem solving and opportunity surfacing.

- Vikki Hseih, Group Technology Manager – Collaboration, News Limited

James Robertson’s brief was to work with us to refine our business requirements for a content management system, following Step Two Design’s methodology for prioritising requirements and identifying key areas of uncertainty.

With limited project resources and tight project timeframes, James’ experience and research of the current CMS offerings was invaluable. James’ ability to keep all teams engaged in the process helped us to reach a decision which was endorsed by all participants.

James, thank you for your contribution — your process is second to none!

- Miriam Moss, Online content coordinator, Legal Aid Queensland

The University of Sydney struggled for six months to capture our requirements for a new CMS. When we asked James Robertson to facilitate a two-day workshop, we hoped that he would help us develop a requirements document that would enable us to confidently make the right final decision. James worked with us to streamline our requirements, engage with the relevant stakeholders, and prioritise which selection criteria would actively help us pick the best CMS for the University. In short he helped us to make the hard decisions to choose the best product for our needs.

Similarly, James helped us to procure vendor demonstrations which showed us how each system can create the type of content we regularly produce. He helped us to write scenarios for the demonstrations that were reflective of our requirements, rather than allowing vendors to demonstrate the aspects of their product that they wanted to show us.

These two pieces of advice and assistance really made the difference and helped us to select the right CMS for the University’s needs. We are delighted with both the process and the CMS that we purchased, and we would never have been able to acquire this CMS without James’ expert guidance.

- Jane Clements, Head, Web and Digital Development, The University of Sydney

Choosing the right CMS was a challenge. With time and budget constraints, we felt that it was best for us to get professional advice to help us to procure the best CMS for our website redevelopment.

Getting James to help identify the company’s requirements and restraints helped us to fast track the process. His vast and unbiased knowledge of CMS products provided invaluable mentoring experience to us. We were able to assess the vendors according to our business requirements rather than what the products can offer.

- Chris Poon, Australian Health Service Alliance (AHSA)