James Robertson, Founder and Managing Director

James Robertson is one of the global experts on intranet strategy and design.

He is the author of Essential intranets: inspiring sites that deliver valueWhat every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.

James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.

James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.

James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.

See James in action

What others have said

Pleasure to have you here speaking at the Digital Workplace Experience conference in Chicago. Thanks for all your excellent contributions – much appreciated and your sessions were all highly rated by attendees.

- Paul Miller, Digital Workplace Group

Working with James has been a pleasure for many years and I’m always impressed by his ability to immediately get our context and our challenges. Recently, his support over a few days has allowed us to refine our vision, to gently move from a Digital Workplace to a Digital Employee Experience concept, and to better understand where we’re positioned on the DEX maturity scale.

- Nicolas Jan, Employee Product Group Manager, Richemont

James Robertson’s brief was to work with us to refine our business requirements for a content management system.  The first step was to apply Step Two’s methodology for prioritising requirements and identifying key areas of uncertainty.

With limited project resources and tight timeframes, James’s knowledge of the current CMS offerings was invaluable. He kept all teams engaged in the process so that we reached a decision that was endorsed by all participants.

James, thank you for your contribution — your process is second to none!

- Miriam Moss, Online Content Coordinator, Legal Aid Queensland

James has been instrumental in helping us identify what it is we want in a new intranet. He has led several workshops to develop our intranet strategy; fully supported us through stakeholder research and scoping; and closely advised us on the vendor selection process.

Most importantly, James provided invaluable guidance and kept us on course when momentum was slowing.  As a result, we’re now 3 months out from launch.   We’re on track to deliver an intranet that will support the whole organisation to work, communicate and collaborate better into the future.

- Liz Potter, Communications and Marketing Manager, Catholic Care Sydney

James understands the challenges of managing intranets in all business environments. He has given us fantastic insight into online best practice and what the rest of the world is doing. James has really added value to our business.

- Matthew Nette, Head of Digital and Creative Services, National Australia Bank