James Robertson, Founder and Managing Director

James Robertson is one of the global experts on intranet strategy and design.

He is the author of Essential intranets: inspiring sites that deliver valueWhat every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.

James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.

James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.

James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.

See James in action

What others have said

James has been instrumental in helping us identify what it is we want in a new Intranet. He has led several workshops to develop our Intranet strategy; fully supported us through stakeholder research and scoping; and closely advised us on the vendor selection process. But most importantly, James has provided invaluable guidance and kept us on course when momentum was slowing and the project was at risk of becoming too complex. We are now 3 months out from launch and are on track to deliver an Intranet that will support the whole organisation to work, communicate and collaborate better into the future.

- Liz Potter, Catholic Care Sydney

James has demonstrated that he is innovative in his approach and an industry leader. The methodology used in our project was comprehensive yet flexible. James has provided support from the requirements definition through to the selection of a service provider. The work that he has provided has been good value. His commitment to our project has ensured an excellent result.

- Greg Robinson, IT Strategy and Transformation, Macquarie Graduate School of Management

I thought I was embarking on a journey into the world of Intranets, when I engaged Step Two to help both inform our business and develop a strategy for our corporate intranet; instead I came out the other side not only much more knowledgeable, but embracing what the future holds for intranets and the digital workplace –- and it’s pretty exciting.

James brings his passion and expertise to the table to help explore concepts and options, to create a plan that is both practical and visionary. It was great to be exposed to his methods and structured approach to problem solving and opportunity surfacing.

- Vikki Hseih, Group Technology Manager – Collaboration, News Limited

James understands the challenges of managing intranets in all business environments. He has given us fantastic insight into online best practice and what the rest of the world is doing. James has really added value to our business.

- Matthew Nette, Head of Digital and Creative Services, National Australia Bank

James Robertson’s brief was to work with us to refine our business requirements for a content management system, following Step Two Design’s methodology for prioritising requirements and identifying key areas of uncertainty.

With limited project resources and tight project timeframes, James’ experience and research of the current CMS offerings was invaluable. James’ ability to keep all teams engaged in the process helped us to reach a decision which was endorsed by all participants.

James, thank you for your contribution — your process is second to none!

- Miriam Moss, Online content coordinator, Legal Aid Queensland