James Robertson, Founder and Managing Director

James Robertson is one of the global experts on intranet strategy and design.

He is the author of Essential intranets: inspiring sites that deliver valueWhat every intranet team should know and Designing intranets: creating sites that work, the three best-selling intranet books in the world. He has also written over two hundred articles and a variety of best-practice resources, including the Intranet Roadmap.

James is the founder and managing director of Step Two, a vendor-neutral consultancy located in Australia. In this role, he has helped high-profile organisations to develop intranet strategies, both within Australia and internationally.

James has keynoted conferences around the globe, including in the UK, USA, Denmark, the Netherlands, Sweden, Norway, Singapore, Malaysia, New Zealand and Australia. As a certified trainer, he regularly runs one and two-day practical workshops on intranet strategy and design, both within Australia and internationally.

James is also a leading specialist on the topic of web content management. He is a founding member of the CM Professionals association, and has helped many organisations to select a suitable CMS.

See James in action

What others have said

James has been instrumental in helping us identify what it is we want in a new intranet. He has led several workshops to develop our intranet strategy; fully supported us through stakeholder research and scoping; and closely advised us on the vendor selection process.

Most importantly, James provided invaluable guidance and kept us on course when momentum was slowing.  As a result, we’re now 3 months out from launch.   We’re on track to deliver an intranet that will support the whole organisation to work, communicate and collaborate better into the future.

- Liz Potter, Communications and Marketing Manager, Catholic Care Sydney

Working with James has been a pleasure for many years and I’m always impressed by his ability to immediately get our context and our challenges. Recently, his support over a few days has allowed us to refine our vision, to gently move from a Digital Workplace to a Digital Employee Experience concept, and to better understand where we’re positioned on the DEX maturity scale.

- Nicolas Jan, Employee Product Group Manager, Richemont

The University of Sydney struggled for six months to capture our requirements for a new CMS. When we asked James Robertson to facilitate a two-day workshop, we hoped that he would help us develop a requirements document that would enable us to confidently make the right final decision. James worked with us to streamline our requirements, engage with the relevant stakeholders, and prioritise which selection criteria would actively help us pick the best CMS for the University. In short he helped us to make the hard decisions to choose the best product for our needs.

Similarly, James helped us to procure vendor demonstrations which showed us how each system can create the type of content we regularly produce. He helped us to write scenarios for the demonstrations that were reflective of our requirements, rather than allowing vendors to demonstrate the aspects of their product that they wanted to show us.

These two pieces of advice and assistance really made the difference and helped us to select the right CMS for the University’s needs. We are delighted with both the process and the CMS that we purchased.  We would never have been able to acquire this CMS without James’ expert guidance.

- Jane Clements, Head of Web and Digital Development, The University of Sydney

Choosing the right CMS was a challenge. With time and budget constraints, we felt it was best for us to get professional advice to help us procure the best CMS for our website redevelopment.

Getting James to help identify the company’s requirements and restraints helped us fast track the process. His vast and unbiased knowledge of CMS products provided invaluable mentoring experience to us. We were able to assess the vendors according to our business requirements rather than what the products can offer.

- Chris Poon, Australian Health Service Alliance (AHSA)

Step Two’s James Robertson helped WWF-Australia identify a suitable solution for our new website CMS and write an RFP. The process is simple, timely, very thorough and well structured. James challenged some of our preconceptions and, by asking pertinent questions, steered us in the right direction. In the end, the decision we made was entirely ours and I am confident we took the right one.

- Laurent Desarnaud, Digital Manager, WWF-Australia